Built for software companies selling into the hardest healthcare buyers in the market.
We work with founders, CEOs, and product leaders at healthcare technology companies whose buyers live in the operational complexity most consultancies don't bother to understand — across behavioral health, addiction treatment, autism, I/DD, virtual care, and integrated care environments nationwide.
Software companies selling into
- Behavioral health & mental health providers
- Addiction & substance use treatment programs
- I/DD and autism service providers
- Foster care, child & family services
- CCBHCs and integrated care models
- Multi-state and tribal provider operators
Buyer stages we operate across
- Founders pre-PMF still hunting for the right wedge
- Post-PMF teams scaling early GTM ($1–10M ARR)
- Growth-stage companies sharpening sales motion ($10–50M)
- PE-owned operators executing value-creation plans
- Carve-outs and post-acquisition integrations
- Founders preparing for diligence or exit
Especially the messy parts.
The categories where we know the buyer's reality firsthand — and where most healthcare software companies stall on translation, integration, and adoption.
Behavioral Health & Mental Health Tech
The challenge: Selling into community mental health, addiction treatment, and SUD providers where workflows vary by license and state.
How we help: Operator-side discovery, sales messaging that matches what counselors and supervisors actually do, and pilot design that doesn't break under regulatory scrutiny.
EHR, RCM & Clinical Workflow Tools
The challenge: Replacing or layering on top of incumbent EHRs while keeping billing and compliance intact through the cutover.
How we help: Workflow translation, integration sequencing, and customer success motions that retain accounts past the first painful go-live.
AI & Automation for Care Delivery
The challenge: Real clinical and operational ROI is buried under hype, and buyers have heard the pitch fifty times.
How we help: Sharper ICP definition, honest value framing, and pilot scopes that produce buyer-credible evidence of return.
Value-Based Care Enablement
The challenge: Selling into operators carrying both fee-for-service legacy and growing risk-based arrangements.
How we help: Buyer-stage messaging, pilot design across contract types, and CS motion that survives the messy middle of risk transition.
The kinds of companies we work with.
Behavioral Health EHR & Workflow Platforms
Software companies building the operating systems community-based and enterprise behavioral-health providers run their organizations on.
AI & Clinical Documentation Companies
AI-native and AI-augmented documentation platforms that depend on clinical workflow fit and provider adoption as much as model quality.
Revenue Cycle & Reimbursement Platforms
RCM and reimbursement infrastructure companies operating across Medicaid, Medicare, and commercial behavioral-health payer dynamics.
Care Coordination & Population Health Companies
Platforms enabling value-based care, care management, and population-level outcomes work across behavioral health and human services.
Virtual Care & Digital Health Platforms
Tele-behavioral health and digital care platforms scaling into provider-led delivery environments.
Behavioral Health Interoperability & Infrastructure
Companies building the data, identity, and integration plumbing behavioral-health providers and payers depend on.
Autism & I/DD Technology Platforms
ABA, autism, and I/DD software platforms navigating clinical, operational, and reimbursement complexity unique to those markets.
Healthcare AI Infrastructure Startups
Early-stage AI infrastructure companies finding their first durable beachhead in healthcare and behavioral health.
PE-Backed Healthcare Technology Companies
Sponsor-backed platforms preparing for the next stage of commercial scale, exit positioning, or post-acquisition integration.
Growth-Stage SaaS Companies
Healthcare technology companies navigating the founder-led sales transition into a repeatable enterprise commercial motion.
Engagements typically involve companies that:
Serve Provider Organizations
Your buyer is a behavioral-health or human-services provider organization, not a payer or a consumer.
Operate in Complex Medicaid Markets
Your customers live in the Medicaid-driven, community-based, and integrated-care environments most software companies don't fully understand.
Are Scaling Enterprise Revenue
You have product-market signal and need to install the enterprise sales motion that compounds it.
Need Provider-Market Alignment
Your product is strong but the way it lands inside live provider environments needs operational sharpening.
Not sure if your company fits?
A 30-minute working conversation usually answers that inside the first ten.
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